CloudEXPO 2019

Marketing of Blockchain-Related Initiatives vs. Real-World Applications

Throughout the past several years, we at KV LLC have managed to help several companies like YouToken, Libertex, Forex Club, and others with their blockchain-related initiatives, and we noticed the distinct changes in the demand.

In my session, I’ll tell you the transformation of the marketing approach that we had during the peak of ICOs, compared to what we are having right now.

Back in the days, we were focusing on convincing people to purchase one’s idea. We were pretty much promoting something that did not exist and did it quite successfully. Some of those ideas were not even tangible and were too idealistic.

Now, we moved from the era of ICOs and those days when blockchain was just a fancy term (most people did not even know what it meant) to current days, when blockchain technology is used not only by startups, but large companies as well, such as FedEx and Walmart. Promoting small startups raising money for their ICOs was extremely profitable for marketing professionals.

Now the focus has shifted to promoting actual services offered by the players in the field. One of such key players is our client, Propy. Propy is using blockchain technology to automate processes in the real estate world, which will essentially lower the costs spent by property buyers and sellers on transaction fees.