Real-Time Customer Profile Architected in Cloud and Edge InfrastructureEvery enterprise today is struggling to handle the massive explosion of data that is being driven by rich customer experiences, multiple devices and IoT. These companies are spending time and money trying to build their own infrastructure to manage this data, with the goal of a unified view of their customers to drive exceptional customer experiences.
In order to create these moments that matter, enterprises need to be invest in a trusted enterprise architecture with governance controls. As the average enterprise has more than 400 different and often siloed applications, the value of unifying this data is increasingly important. But the challenge still lies in the fact that the data collected often comes with identities specific from each system, and in order to tie it together in the right way, enterprises need to ensure the data is available at the point of activation.
In this session, Sandeep will cover:
- How to best navigate a modern cloud infrastructure and edge networks, and how to leverage a heterogeneous cloud deployment of modern and open source technologies
- The architectural approach to Adobe Experience Platform’s Real-Time Customer Profile and Edge Network
- The future outlook: where things are headed and how we get there
